Behind Closed Doors: Opportunity Identification Through Observational Research (9:00)

Webster Cynthia, Macquarie University, Australia
Seymour Richard, The University of Sydney, Australia
Dallenbach Kate, Victoria University, New Zealand
To thrive in today’s competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. The short film "Behind Closed Doors" incorporates videography with naturalistic observations to expose the creativity, problem solving, and variety seeking behaviors of one family. Trace analysis and usage behaviors are presented in five themes: "Fresh Ideas", "Storage", "Playing", "Repairs" and "Food Combinations". Results exemplify the dis


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