The Ties That Bind: Being Black, Buying, and Hope (8:08)

Dalecki Linden , Pittsburg State University, USA
This short ethnographic film was commissioned by Burrell Advertising as part of the 2007 Proctor & Gamble Ethnic Marketing Conference. The aim of Burrell Advertising was to acquire a “thirty thousand feet view” of African American consumption patterns and attitudes. The film shows that the African-American market comprises participants from a wide range of socioeconomic backgrounds who express diverse views regarding African-American consumption and representations in marketing. The market, the


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