This Day is To Be Special: The Role of Exaggerated Contrast in an Indian Wedding (18:24)

Veer Ekant, University of Bath, UK
The film documents how audial and visual cues are purposely exaggerated in Indian weddings, arguably to distinguish the sacred from the profane. In one instance, wedding participants use the colors gold, red, orange and silver. Significantly, these colors are rarely seen in such brilliance and concentration in everyday Indian life. In another instance, the groom approaches the bride on the wedding day accompanied by a large band which involves traditional auspicious instruments such as the Sheh

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