Everything You Always Wanted to Know About the Pre-Party* (15:00)

Dymling Christoffer , Stockholm University, Sweden
Olofsson Jonas , Stockholm University, Sweden
Uggla Eric , Stockholm University, Sweden
Ostberg Jacob , Stockholm University, Sweden
This videography focuses on a cultural phenomenon—the pre-party—familiar to virtually all Swedish youth. Reading previous studies on youth and drinking leaves one confused over the apparent popularity of this consumption activity; if drinking only leads to unwanted social encounters, is fueled by negative peer pressure, and has negative consequences for one’s self and social identity, why is it such an enormously popular consumption activity? Our findings suggest that the pre-party can be unders


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